Medias
Marketing Due Diligence
At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation of shareholder value. Many marketing directors, obsessed with branding and other promotional tactics, miss this fundamental truth of modern business and so destroy the wealth of their company's ultimate owners. By failing to consider and manage the business risk associated with their stra
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Spécifications techniques
Date de sortie | 23 avril 2015 |
Langue | Anglais |
Éditeur | Butterworth-Heinemann |
Accessibilité | Aucune information disponible concernant l'accessibilité pour le format PDF |